Get in the water’s warm! And we’re going straight to the source of the inspiration and challenges of CLEAN RESERVE H2EAU with our fragrance house experts. This collection is a testament to their extensive research, creativity, and an unwavering dedication to excellence that resulted in groundbreaking fragrances. So let’s dive into how it all came to the surface!
The Challenge of a Water-Based System
Creating a water-based line has unique challenges, the biggest hurdle being ensuring the compatibility of materials in our proprietary micro-emulsion technology CLEAN RESERVE H2EAU HYDRO-TEC™. We all know what they say about oil and water… They’re hard (but not impossible) to mix.
To get into the nits and grits - stability was a key concern, especially when tested under various conditions such as heat, which proved very challenging. But our exceptional R&D department rose to the occasion. Through rigorous testing and innovative solutions, they overcame these obstacles, ensuring that each fragrance in the H2EAU Collection is as stable as it is stunning.
Let’s Hear from the Experts Themselves
From Steve Claisse: Our incredible VP Senior Perfumer who has had over 35 years to hone his craft.
When creating this fragrance I drew inspiration from the mystique of Indian Sandalwood, delicately blending its rich, woody nuances with the enchanting vibes of the Arabian Sea to create a fragrance which takes the consumer on an olfactory journey of timeless beauty and coastal allure.
In crafting this fragrance, my inspiration was drawn from the beauty of the Mediterranean Sea and the delicate aroma of neroli blossoms. I wanted to create a fragrance which could be described as a harmonious symphony, embodying the freshness of citrus and the tranquility of the Med, encapsulating a journey of sunlit shores and blooming florals.
I found inspiration for this creation by thinking back to a trip I took to the California coastline where crashing waves met the vibrant energy of citrus groves. My focus here was to showcase the essence of mandarin. Imagine the salty sea air blending with the zesty brightness of mandarin which captures the laid-back elegance and invigorating spirit of California shores.
From Catherine Selig: A master perfumer with a family legacy in custom fragrances going back to 19th century Europe.
This fragrance was inspired by a trip I took to Bali. I wanted to capture the feeling of a lotus flower floating on the natural volcanic springs. The blend of floral elegance with earthy warmth took me back to that tranquil escape.
I created this fragrance to evoke the feeling of smelling Peony on the banks of Lake Cuomo in Italy. The goal here was to keep the floralcy fresh and dewy so I paired it with Italian Bergamot to further capture the essence of the region.
For this fragrance I was drawn to the allure of the Mediterranean where salty sea air mingles with the aroma of fresh fruits.
My goal with this fragrance was to immerse the consumer in the essence of Norwegian Fjords, capturing the crisp purity of birch water blended with crisp mountain air.
For this creation I was inspired by the pristine waterfalls of the Swiss Alps. The purity of cascading mountain water with mineral notes creates a refreshing and invigorating scent that echoes the clarity of these waterfalls.
The Future of Fragrance
The CLEAN RESERVE H2EAU Collection truly represents a new frontier in perfumery. By leveraging water-based formulations, we’re not only enhancing the sensory experience but also paving the way for more sustainable and skin-friendly options in the fragrance industry. We are immensely proud of this collection and excited for you to experience the innovative and captivating scents it offers.
Our journey is driven by passion, innovation, and a commitment to a cleaner, more beautiful world. We invite you to join us on this journey and explore the CLEAN RESERVE H2EAU Collection, where every fragrance tells a story of inspiration, dedication, and the beauty of nature.
